The study shows which results are clicked most often:
* 36% of searchers click news results within blended search results, while only 17% click a news result after conducting a news-specific search.
* 31% of search engine users click image results within blended search results, while 26% click an image result after conducting an image-specific search.
* 17% of search engine users click video results within blended search results, while only 10% click a video result after conducting a video-specific search.
* Images are the most clicked result type after a specialized search.
* News items are the most clicked result type within blended search results.
The first result page is getting more important
The study also revealed some trends that show that the first page of the search results is getting more important:
* 68% of search engine users click results on the first page of search results, compared to 62% in 2006, and 60% in 2004.
* Only 8% of search engine users review more than the first three pages prior to clicking on a result.
* 49% of search engine users who continue their search when not finding what they are looking for, change and/or re-launch their search after reviewing just the first page of search results, up from 40% in 2006, and 42% in 2004.
* 37% of online users associate appearance at the top of search results with a company's leadership within its industry or category, up slightly from 35% in 2006 and 33% in 2002.
